NFL Recruitment Deck

In 2022, Wasserman (now THE·TEAM) ranked as Forbes’ No. 2 most valuable sports agency in the world, a position it held from 2018 through 2022, with more than $7 billion in player contracts under management. Its football division brought me in to elevate the recruitment pitch deck its agents used to sign established NFL talent and top prospects from the incoming NFL Draft class.

For an agency at that level, the recruitment deck is the front line of the business. It is often the agent’s one shot to win a client, and the engine that keeps the talent pipeline moving. I led the creative direction and design, introducing a new visual direction distinct from the agency’s existing in-house approach and building a premium visual narrative that positioned its representation, track record and vision for its athletes with the polish of a world-class brand.