Glycerin 22 Release x Brooks Beasts

For the launch of the Glycerin 22, Brooks Running extended its core campaign with an athlete-focused content series featuring the Brooks Beasts professional track team and three of the brand’s NIL athletes. I was commissioned to concept, produce and shoot that part of the release. The imagery was licensed for omnichannel use across individual athlete social, Brooks Beasts team social and Brooks Running brand social, as well as Brooks Running email, web, retail, print and OOH.

I led the project end to end, from concept and creative direction through photography, retouching and final asset delivery. Scheduled around the athletes’ training calendar, day one captured more than 15 Brooks Beasts athletes in a three-hour window, and a second day was dedicated to the NIL athletes. The team’s indoor training facility was inaccessible until the morning of the shoot, so the creative direction was developed on-site. We assessed the space as the athletes finished their sessions, then lit and executed in real time.