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Project

Website

Client

Disruptive Sports

Year

2026

Services

Creative Direction

Campaign Direction

Retouching

Content Strategy

Art Direction

Copywriting

Description

In tandem with a brand overhaul, I identified the website as the agency’s most urgent gap. It was off-brand, outdated, difficult to maintain and had no path to conversion. I led a ground-up rebuild.

Directing a contract developer, I owned creative direction, information architecture, UX strategy and all copywriting. The site was engineered as a business development tool, with strategic CTAs, client case studies and automated inquiry funnels that convert visitors into qualified leads. All while being clearly Disruptive.

What changed:

  • Generated an inbound lead pipeline equal to 30% of the agency’s total client roster within the first month of launch

Credits

Creative Director

-

Spencer LaHaye

Web Developer

-

Skulpt Sports

Copy

-

Spencer LaHaye

Photography

-

Respective Clients Organization/AI

003

/

011

Homepage

The new direction pairs full-color photography, bold headlines, and warm orange accents with a dark foundation. The agency feels more distinctive while its people and work stay at the center.

Services

A clear overview of the agency’s approach, representation services, brand partnerships, and media coverage.

Roster

The roster brings football players, coaches, and front-office talent into one experience. Visitors can explore the agency’s range before following the path that matters to them.

Team

The team page introduces the agents and staff, with direct links to their individual profiles.

Contact

Dedicated forms give prospective clients, media, and brands a clear way to reach the agency.

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