2026 Collection

Claire Akkan NY, a New York City leather goods boutique, commissioned new campaign imagery for its latest collection of bags and best-selling pencil pouches. New York City is central to the brand’s identity, and its customer is the woman who lives in it.

I concepted the shoot around the Lower East Side, using the neighborhood’s raw, unpolished energy as a deliberate counterpoint to the refinement of the product. In four hours with two models and the brand’s founder, we moved through four locations: a rooftop, a crosswalk intersection, a city bike dock and a subway station. Everything was shot handheld with on-camera flash for a candid, editorial feel.

I handled all retouching and color grading. The imagery was deployed across the brand’s social, email and web.